The European Operating Partner for International Brands

Expand your brand into Europe. We handle the rest.

Xpansion is your European operating partner for market expansion, fulfillment, e-commerce, merchandising, retail and events. Launch and grow your brand in France and across Europe with an operational infrastructure that is already in place.

Already a client? Go to your client portal

One single partner France & Europe B2B & B2C From market entry to growth
Market Expansion
E-commerce & Fulfillment
Licensing & Merchandising
Events & Retail
How it works

One partner for your entire European development

Xpansion is the European operating partner that helps international brands launch, operate and grow in Europe. You bring the brand and the products; we provide the operational infrastructure to sell them in France and across Europe.

YouYour brand

Your products, your identity, your community

Operating partnerXpansion

A European infrastructure already in place

Your customersEurope

Consumers, distributors, retailers

  1. Import
  2. Stock
  3. E-commerce
  4. Retail
  5. Events
  6. Customer Service
  7. Growth
Our services

Four business units to operate your brand in Europe

Far beyond logistics: Xpansion covers market entry, online sales, licensing development and your brand's physical presence.

Illustration: a brand launching across several European markets01

Market Expansion

Launch and grow your brand in Europe without building a local organization from scratch.

  • European market entry
  • France & Europe market development
  • Commercial support
  • B2B distribution
  • B2C distribution
  • Local market strategy
  • Brand representation
Illustration: warehouse, online store and a parcel ready to ship02

E-commerce & Fulfillment

A complete European logistics and e-commerce infrastructure for your brand.

  • European warehousing
  • Order preparation
  • Shipping
  • Returns management
  • Customer service
  • E-commerce operations
  • Marketplace support
  • European distribution
Illustration: branded apparel, cap, tote bag and packaging03

Licensing & Merchandising

Develop new revenue streams through licensing and European merchandising.

  • Brand licensing
  • Licensing representation
  • European merchandising production
  • Product development
  • European distribution
  • Local collections
  • Limited editions
  • Retail partnerships

Your European representative. Xpansion can act as the European partner or representative of your brand or license.

Illustration: branded trade show booth and pop-up store04

Events & Retail Activation

Bring your brand directly to European customers through physical experiences and events.

  • Trade shows
  • Pop-up stores
  • Brand stands
  • Retail activations
  • Product launches
  • Physical sales
  • Marketing events
  • Community events
The Xpansion advantage

One Partner. One European Infrastructure.

Instead of multiplying providers, your brand can centralize a large part of its European operations with Xpansion. No more juggling between:

Logistics providers Distributors Agencies Customer support providers Event agencies E-commerce operators

Traditional expansion

  1. Brand
  2. Distributor
  3. Warehouse
  4. E-commerce agency
  5. Customer service
  6. Event agency

Multiple contracts, contacts and reports to coordinate.

With Xpansion

  1. Brand
  2. Xpansion
  3. Europe

One partner, one infrastructure, one consolidated view of your operations.

How we work

From Market Entry to Growth

A step-by-step path: each stage builds on the previous one, at your own pace.

  1. 01

    Market Entry

    Market analysis and launch of your brand in France and Europe.

  2. 02

    Import & Stock

    Importing your products and storing them in Europe.

  3. 03

    E-commerce

    Rolling out your online sales to European customers.

  4. 04

    Distribution

    Developing your B2B and B2C channels.

  5. 05

    Retail & Events

    Physical presence: stores, pop-up shops and events.

  6. 06

    Growth

    Long-term commercial development and European growth.

Trusted European Operations Partner

Your European operations, visible in one client portal

Xpansion runs on its own management platform, built for multi-country and multi-channel Shopify stores. The brands we support track their sales, stock and documents in a secure client portal.

Consolidated reporting

Sales, margins, countries, collections and returns across all stores, exportable to Excel.

Multi-location inventory

View by warehouse and point of sale, with orphan stock detection.

Invoices & credit notes

PDF invoices from your templates, linked credit notes, sending history.

Transfers & point of sale

Transfer orders between stores, warehouses and points of sale, tracked until received.

Automatic sync

All Shopify stores synchronized automatically every night.

Controlled access

Roles and permissions per page and per action, strict separation by company.

For US brands

Are you a US brand? Launch in Europe without rebuilding everything.

European warehouse, e-commerce, distribution, events: start with the services you need today and add more as your business grows.

Explore For US Brands
Frequently asked questions

What to know before you start

What is Xpansion?

Xpansion is the European operating partner for international brands. We help foreign brands — especially American brands — launch and grow their business in France and across Europe with an operational infrastructure that is already in place: market expansion, e-commerce and fulfillment, licensing and merchandising, events and retail.

Who is Xpansion for?

International brands that want to sell in France and Europe without building their entire local infrastructure themselves — in particular US brands entering the European market.

Do we have to outsource all our European operations to Xpansion?

No. You can start with a single service — European fulfillment, e-commerce support, distribution or events — and add more services as your European business grows.

Is Xpansion just a logistics provider?

No. Fulfillment is one building block among others. Xpansion also supports market entry, B2B and B2C distribution, licensing, merchandising, retail and events, so your brand has one single partner for its European development.

Can Xpansion represent our brand or license in Europe?

Yes, that is the purpose of our Licensing & Merchandising unit: brand and licensing representation, European merchandising production, local collections, limited editions and retail partnerships.

How do we follow our operations day to day?

Through the Xpansion client portal: consolidated reporting for your Shopify stores, multi-location inventory, invoices and credit notes, Excel exports. Stores are synchronized automatically every night and access is controlled by roles and permissions.

How do we get started?

Contact our team with an overview of your brand, your products, your current sales channels and your goals in Europe. Together, we define the first services to put in place.

How do we access the client portal?

Existing clients log in with the “Client login” button. Accounts are created on request from the login page; an administrator approves the request, then an activation email is sent.

Contact

Ready to expand into Europe?

Tell us about your brand, your products and your European ambitions. Together, we define the first services to activate.

  • Your brand and products
  • Your current sales channels
  • Your target European markets
  • The services you are interested in

Thank you, your request has been sent. Our team will get back to you shortly.

Services you are interested in
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